Turn Every Moment Into Shareable Brand Content.

# Booth Empire — Brand Guidelines

Booth Empire designs and operates branded photo booth experiences for agencies and brands — on-brand, high-energy, and built to travel across every feed.

**Audience:** Agencies and brand marketers commissioning event activations.
**Tagline:** Premium photo booth activations for agencies & brands.
**Hero headline:** Turn Every Moment Into Shareable Brand Content.

## Voice
A confident creative partner, never a vendor. Booth Empire sells an experience, not hardware.

### Do
- Lead with the experience, not the gear.
- Punchy, present-tense sentences.
- Frame results around shareability and brand lift — reach, recall, share rate.
- Speak as "we" (the studio) to "you/your brand". Collaborative, assured.
- Display in Title Case. Headings in sentence case. Labels in UPPERCASE +0.12em.

### Don't
- Don't use rental-company language ("hire", "package deals", "per hour", "rental").
- Don't dilute the purple — it owns the brand.
- Don't pair the logo with low-energy stock photography.
- Don't crowd the wordmark — always give it clear space.
- No emoji. The brand is premium and restrained.

## Colors
- **Obsidian** `#04080F` — Primary surface · ink
- **Imperial Purple** `#4B006E` — Primary brand
- **Royal Lilac** `#7851A9` — Accent · highlight
- **Warm Grey** `#CECDCA` — Muted · secondary surface
- **Ivory** `#FFFFE8` — Light surface · on-dark text

## Typography
Primary typeface: **Montserrat** (fallback: system-ui, -apple-system, Segoe UI, sans-serif).

- Display — Montserrat 700–800, tight tracking (-0.02em), set in title case.
- Heading — Montserrat 600, sentence case.
- Body — Montserrat 400, 1.55 line-height, max ~70ch.
- Caps  — Montserrat 600, uppercase, +0.12em letter-spacing.

## Foundations
- Radius: xs 4px (Hairline chips), sm 6px (Small chips, tags), md 10px (Inputs), lg 16px (Cards (default)), xl 24px (Hero surfaces), pill 999px (Buttons & badges (signature))
- Shadows: sm = 0 1px 2px rgba(4,8,15,0.20) · md = 0 6px 20px rgba(4,8,15,0.28) · lg = 0 18px 50px rgba(4,8,15,0.40) · brand = 0 14px 40px rgba(75,0,110,0.38)
- Motion: Confident, snappy. Buttons scale 0.97 on press. Cards lift -4px on hover. No infinite loops. Ease: cubic-bezier(0.22, 1, 0.36, 1). Durations: 120ms (fast), 200ms (base), 360ms (slow).
- Signature gradient (imperial): linear-gradient(135deg, #4B006E 0%, #38004F 100%)